How to increase sales: 4 strategic tips on what to do (2023)

How to increase the sales of your company or business? Trust digital marketing. You must do the same if you want to win more customers, promote a product, or increase the sales of a physical or online store.

Thanks to its tools, strategies, and techniques, you have a great opportunity to boost the performance of your business. This article will guide you step by step in understanding the complex activities to promote the sales of products or services thanks to digital marketing.

You will find out what new digital tools are available today, with the revolution underway in the world of communication, to start the processes necessary to protect your company from new scenarios.

If you want to learn quickly, after reading the article and watching the video, you can take a look at the syllabus of our Digital Sales Account course.

In particular, we will see together:

  • What tools to use to increase sales;
  • Some tips to increase online sales;
  • How to increase sales on Vinted;
  • The strategies to increase turnover that you need to know (evergreens).

Table of Contents hide

How to increase online sales

Captivating and functional graphics

Purchasing path is clear and well structured

Take care of shipments in detail

Pamper your customers

Best strategies to sell more online

Tools to increase revenue

Search engines and social networks

(Video) 7 Effective Marketing Strategies for 2023 (TIPS, TRICKS & TACTICS)

Email Marketing and Digital PR

Affiliate Marketing and Display Advertising

Tips on how to increase sales on Vinted

Conclusions and free strategic advice

How to increase online sales

Online sales have their peculiarities which concern both real and online shops, businesses, and startups. Always considering that details can make a difference, those who want to sell products or services online must respect certain rules.

Here are some tips to increase sales which, if followed, will allow you to:

  • differentiate yourself from competitors;
  • present yourself with greater appeal in the eyes of potential customers;
  • be more likely to close deals and scale sales.

Learn how to scale your business and increase sales through the DIGITAL SCALE UP® method


Captivating and functional graphics

Take care of the graphics of your online store

In online sales, each sector has its colors, styles, and shapes. If you sell products for women, make sure that graphics, texts, and colors recall the female universe. Rounded backgrounds, with colors to match what you’re selling. Jewelry, colors to match what you’re selling. Jewelry, clothing, fashion, shoes? If you want to increase online sales, your site must be captivating, in line with the needs and trends of your target.

How to increase sales: 4 strategic tips on what to do (1)

Create complete and interesting product sheets

Are your product sheets detailed? Do they explain what you are selling clearly? Content is key. Imagine the customer is in your shop. What would you ask before buying? Well, write in the product sheet everything the customer would like to know.

Post beautiful pictures

Publishing beautiful, well-defined images is essential to sell better online. Therefore, the first, simple thing to do to increase sales is to check the quality of the photos published and possibly modify or update them. Whether you are a manufacturer or a distributor you will have to show your products in detail, from different perspectives. You can deal with it yourself, without much difficulty, thanks to a smartphone with a good camera and image stabilizer. Build yourself a small set of the best ones. Then publish them.

Attention! If the pictures are missing or bad, you don’t sell. If the images are of poor quality, your online sales will also suffer.

Purchasing path is clear and well structured

Watch out for list prices, sale prices

To make decisions quickly, our brain relies on comparison. So get used to always putting two prices in the product sheet. The “list” one is crossed out, and the discounted one is highlighted. Carefully evaluate the prices you offer.

If you want to increase online sales you need to have prices in line with the competition. Unless you are Apple, no one would be interested in buying products from your e-commerce that they would find anywhere. Always check the prices of your online competitors, trying to position yourself very close to them at the bottom or top depending on your strategy.

How to increase sales: 4 strategic tips on what to do (2)

Always highlight the buy button

There are e-commerce sites where the purchase button is hidden, you can’t see it or you have to scroll the page to find it. Why hide it? Highlight it so that buying is fun and easy! If it becomes an obstacle course, customers leave.

If you make life easier for the people who buy from you, they will remember and come back. People don’t have to waste too much time looking for what they want. Minimum resistance, maximum yield. Do you want to increase sales? Expect an easy, smooth path.

(Video) The Best Marketing Strategy For A New Business Or Product

Make the products in the cart visible and facilitate the conclusion of the purchase

If you want to sell online, when the user puts the product in the cart, it must be visible. It seems absurd but there are still sites where the cart is not seen or it is not understood that it is there! Give importance to graphics but focus above all on functionality and user experience.

Is the Amazon site aesthetically “beautiful”? No, but it is functional and built to facilitate the user’s shopping experience.

Learn how to optimize your site and create effective campaigns!


Pay attention to the payment methods and constraints during the purchase phase

People have different ideas about payment methods. You must therefore guarantee the possibility of paying with the most popular methods. Also, remember that inserting too many constraints during the purchase phase is just a way to alienate the customer and prevent him from concluding the transaction.

Avoid, for example, unnecessary registration or data entry obligations. Many people buy online but don’t want to register or want to know all the costs before registering.

Take care of shipments in detail

Declare the delivery times

Delivery times are important. If you have a product that you deliver in ten days declare it openly. Maybe he claims to take more days and then deliver it a few days earlier. The customer will appreciate it.

Customers who can wait will wait, and others will look for another site.

How to increase sales: 4 strategic tips on what to do (3)

If express shipping costs you, then enter multiple shipping methods at different prices. Each client will decide according to his wallet. Amazon teaches here too!

Take care of the preparation of the boxes and parcels

Buy from competitors, trying to find out how they prepare boxes and parcels. Is useful. If they have been selling online for longer than you, they certainly have more experience. Buy, look, compare, think. Then act. To sell more, the preparation of shipments is very important and transfers the image of your company. What image of yourself and the company do you want to convey to customers? Think about it, it’s important.

If you have never bought online, before thinking about e-commerce try to buy. With a little experience, you will be able to decide more consciously if opening an online store is right for you.

Be at the forefront of entrepreneurship: get free access to the guide that will provide you with new ideas and strategies to increase your sales

How to increase sales: 4 strategic tips on what to do (4)

Pamper your customers

Surprise the customer

When an adult receives a package, he becomes a child again. Remember it. He is happy that he finally got what he bought. Now surprise him! A small gadget, a discount voucher for a new purchase, a personalized letter, conditions for making the return easily, and packaging that avoids inconvenience.

Simple things that will make the buyer happy.

How to increase sales: 4 strategic tips on what to do (5)

A few days after receiving the package, ask customers how they felt about the delivery. With this simple feedback, you will be able to know the professionalism of your supplier. They might seem like small details. But they are the ones that will allow you, in the future, to increase the sale of your products.

Monitor his satisfaction

Do you have a system for receiving customer feedback? No? Then set up your system (send an email a few days after delivery) or use platforms such as, for example, Feedaty or Ekomi. They call it social commerce.

An automatic email is sent to the customer after the purchase asking what he thinks of the purchase made. Sites like Booking, Amazon, and Zalando do it regularly. It serves to show other customers its reliability (eBay was the first to invent the reliability of the seller through public comments). To you to constantly monitor and improve sales.

Remember that the sale is over when the customer repurchases

The sale only ends when a customer who bought once buys again. If people don’t buy back, there’s a reason. You have to find out.

(Video) Attract Customers Like a Magnet: Marketing Strategies To Grow Your Business+Brand (Masterclass 5/5)

Remember that a customer who buys back lowers costs. Yes, because every customer has a cost. In time and money, you have supported, for example, to create e-commerce. Or to promote it. If a customer buys back from you, that cost goes down.

To lower costs, increase margins and increase online turnover, you can also rely on customer ” loyalty “. Through loyalty cards or points collections, you can facilitate repurchases on your e-commerce, laying the foundations for a constant increase in sales.

Best strategies to sell more online

In sales, some principles and some rules have been repeated the same for many years. Whether the sales conception is the classic one we were used to in the past or whether it is digital sales techniques, a revolution that began a few years ago and is currently underway, some tips must be followed in any case if you intend to grow constantly your business. Here they are.

Get new customers but don’t forget the old ones

Acquiring new customers is one of the fundamental processes for a company that intends to increase sales. In particular:

  • Try to guarantee yourself many small continuous incomes that allow you to proceed steadily;
  • Use direct response marketing campaigns: ask the potential customer to take a specific, measurable action (for example: “Contact us/call for more information”). In this way you will be able to measure the results, knowing immediately how much you have spent on marketing and what you have achieved. You’ll also have the ability to see which action worked best and which didn’t. Deciding what to improve and enhance;
  • Use all the tools that the web makes available to you;
  • Verify that the website is technically sound and that it delivers results. Years ago this customer acquisition channel was underrated. Today, however, many companies have recognized its importance, developing increasingly advanced and targeted strategies.
  • Create strategic alliances or collaborations with possible business partners, which constantly bring new customers, generating mutual benefit.

Looking for new customers does not mean neglecting those already acquired. Your customers are an important foundation because they know, trust, and appreciate your product/service. Therefore they have a greater propensity to buy again. They must be considered and “pampered” to keep attention focused on you, your products, or your services.

Value and sell your uniqueness

If you are perceived as different, and of greater value, selling becomes easier, and customers’ sensitivity to price decreases. It is, therefore, crucial to have a Unique Value Proposition (UVP) that differentiates you from the rest of the market. This will allow you to lay the foundations to guarantee an increase in turnover in the future.

The best way to present your products or services is to make it clear, preferably within a hypothetical context, how the customer can save time and money by using them. You must highlight the concrete merits of your product or service, not using the price as the only sales lever or comparison with the competition.

How to increase sales: 4 strategic tips on what to do (6)

Better to say “My service can reduce all operational costs by 10%” rather than “I sell my services for 10% less than competitors

You will see, the difference will be total. You will gain trust and profits.

To encourage purchase, find out how to promote a product online!

Increase perceived value

Psychology suggests that people are willing to spend more to avoid pain than to buy pleasure. Well, precisely for this reason, when it comes to purchases, negative reasons are more convincing than positive ones.

So don’t direct customers’ attention to the monetary benefits of the purchase but to what they will lose by not buying your product or service.

Discover the secrets of online business: scale your company’s turnover


If you are convinced that the secret to increasing sales is lowering the price of the product or service, know that often the best results in terms of sales are obtained by increasing it! Provided, however, that you have not already adopted comparative strategies.

Indeed, many studies based on purchasing behavior have shown that customers tend to think that lower-priced products or services are of lower quality than more expensive ones, even if they are identical products or services. It’s not a question of deceiving the consumer by overestimating the price, but simply of applying a pricing policy and calibrating the positioning of your product most correctly, intercepting the customer willing to buy that product with those specific characteristics at that price.

Find customers for your client

It’s a strategy that many small businesses or startups should use consistently to improve their bottom line.

Don’t pester the customer with offers to grow the business, that’s not a good idea. Instead, use leads and relationships to help your customers grow their business.

How to increase sales: 4 strategic tips on what to do (7)

If you accomplish this goal, that client will be yours for life. People don’t forget who helped them succeed. Even if you won’t have a direct benefit in terms of purchase, you will enjoy the effects of word of mouth and customer loyalty.

Don’t say “Do you know anyone who might be interested in my service? Let’s meet to talk about it.”, rather say “I know a company that might be interested in using your product, we can arrange a meeting”.

Use your weaknesses and strengths to your advantage

What is perceived as a weakness can be used to appear as a valid strength.

(Video) The ONLY Sales Strategy You Need to Know

Are you a small business competing against a large corporation? You will be “innovative” while the competitor will be “old”. At the same time, you can reverse this description if you are the big company: you will be “reliable”, and the competitor “at high risk”.

If you have to say “We don’t have any customers yet, we hope you give us a chance”, think of it rather as “By becoming an early adopter, a pioneer in the field, you will surpass the competition”.

So are you ready to increase sales fruitfully, win new customers, increase online sales, and overcome any difficulty by exploiting the potential of digital as a truly innovative entrepreneur?

Tools to increase revenue

There are many digital marketing tools to increase sales and grow your business. Let’s see some of them.

Search engines and social networks

The first thing you can do to increase your business’ sales and find new customers is to consider the different channels through which you can bring new potential customers to your website.

Search Marketing is divided into two main areas which, possibly, must be integrated to obtain results:

  • the first is that through which, SEO, Search Engine Optimization, you can bring organic, natural traffic to the site, earned thanks to the continuous production of content that Google rewards with natural positioning ;
  • the second alternative available to you, if you want shorter-term results, is to use sponsored activities, such as Google Ads (SEM, Search Engine Marketing). You will quickly be present on search engines, but you will have to consider an advertising investment in exchange for this presence.

The game to acquire new customers and increase sales is also played between the various social networks. You will have to choose the ones that best suit your audience, create a nice company page and, above all, produce an editorial plan thanks to which you can create and share interesting content for your target audience. Also in this case, to further expand the reach of the content, you can then add paid advertising activities.

Now Facebook, LinkedIn, Instagram, and other social networks offer advertising tools thanks to which you can share the contents you have previously produced with new audiences.

Transform your communication: download the guide on ChatGPT to create effective and exciting conversations with your customers

How to increase sales: 4 strategic tips on what to do (8)

Email Marketing and Digital PR

Another useful tool to increase sales, maintain relationships, and be referenced is Email Marketing. Not the one was done using lists that are rented for spamming operations that do not bring results, but rather targeted activities through which to ensure that part of your website traffic remains linked to your business. Thanks to the content offered through the newsletter.

You will also be able to create quality lists, maintaining an ongoing relationship with those who are part of it.

How to make yourself known, stimulating the sales of products or services, through digital public relations? Ensuring that online interlocutors who have a certain influence on the public or who have a certain relevance for people talk about you, your products or services, and the initiatives you undertake, because they consider them interesting. In this way, they will bring quality traffic from their site to yours.

Acquire the skills necessary to master all the Digital Marketing tools


Affiliate Marketing and Display Advertising

Make agreements with bloggers, influencers, and online publishers who develop good traffic to get them to drive part of this traffic to your website.

When this traffic gives rise to new customers who buy online, the software can trace the entire journey. Thanks to the tracking you will recognize a commission to the interlocutor who brought you traffic. This is a great way to increase your online sales.

If you want to learn more about how Affiliate Marketing works, sign up for the course “How to make money with affiliations“. You will learn the techniques to learn to move in this world.

Use online banners. The closest form of advertising to signage is found in the offline world. The very important difference is that in the online world, you can be much more precise in identifying the people to whom you want to show the advertisement and in which to invest the available budget. Much more likely to make you attractive to new customers and increase your sales.

In particular, you will show banners and invest a budget only to communicate with visitors who arrive on your site demonstrating a clear interest in your business (this practice is called remarketing ).

Tips on how to increase sales on Vinted

If you’re wondering how you can increase sales on Vinted, the hottest flea market of the moment, now I’m going to give you some tips to clear your wardrobe of clothes you no longer wear or to get rid of items that unnecessarily occupy your home.

Since it was born in 2008, the Lithuanian startup has grown progressively in Europe to become a well-known and widely used application in Italy as well.

More and more people are trying to earn money through this platform but when the competition gets tougher it’s no longer enough to simply upload photos and descriptions. Instead, we need to adopt strategies and have useful precautions to emerge, differentiating ourselves. Let’s see some of them.

  • Avoid the flash, use natural light;
  • Show the object from different perspectives;
  • The title of the announcement must define the object in an essential but complete way: type of object, condition, color, dimensions, brand;
  • Take photos of the clothes you intend to sell when they are hanging on a hanger or when a person is wearing them;
  • Always point out any defects;
  • Add the methods of use to the description (for example, if it is clothing, indicate in which situations they could be worn);
  • In the description, enter hashtags or tags that will facilitate user searches;
  • The hashtags must be inserted at the end of the description in order not to interrupt the user’s reading of the characteristics;
  • The profile must be well done, and complete. It must convey trust. You must offer different payment methods and different shipping methods;
  • To give greater visibility to the ads, you can share them on other social networks, for example through Instagram stories;
  • Try to be an active user. By regularly uploading products your profile will be more visible than the others;
  • Offer discounts to repeat buyers or those interested in multiple items.

Conclusions and free strategic advice

As you could see by reading the article, selling integrates perfectly with digital marketing. Those who sell, physically, online, or in both ways, can no longer ignore the use of tools and strategies made available digitally and by the constant evolution of communication in the “advertising” field.

Whether it is the simple promotion of products then sold in a shop or the creation of more complex campaigns to launch a new service or to increase the turnover of an online shop, e-commerce, not exploiting the potential and opportunities given by digital marketing it is equivalent to deliberately deciding not to want to grow, improve, give oneself new opportunities.

If you intend to grow a business or enterprise steadily, not just in terms of increasing sales, find the time to devote to learning tools, techniques, and strategies that are safe investments in your future.

Make a safe investment in your future!


(Video) 4 Principles of Marketing Strategy | Brian Tracy


How to increase sales: 4 strategic tips on what to do? ›

What Are The '4 Methods to Increase Revenue'? If you want your business to bring in more money, there are only 4 Methods to Increase Revenue: increasing the number of customers, increasing average transaction size, increasing the frequency of transactions per customer, and raising your prices.

What are the 4 general ways to increase sales? ›

What Are The '4 Methods to Increase Revenue'? If you want your business to bring in more money, there are only 4 Methods to Increase Revenue: increasing the number of customers, increasing average transaction size, increasing the frequency of transactions per customer, and raising your prices.

What are the best strategies to increase sales? ›

13 strategies for increasing sales
  • Understand your customers. A business's most important asset is its customers. ...
  • Use the sales funnel model. ...
  • Interact with customers online. ...
  • Give a variety of payment options. ...
  • Create a referral program. ...
  • Offer discounts. ...
  • Bundle products. ...
  • Audit pricing structures.
Feb 27, 2023

What are the 5 sales strategies? ›

5 Sales Strategies for Businesses
  • Define your buyer.
  • Tell a story.
  • Target a niche market.
  • Sell your brand.
  • Focus on internal growth.

What is your sales strategy answer? ›

A sales strategy is a set of decisions, actions, and goals that inform how your sales team positions the organization and its products to close new customers. It acts as a guide for sales reps to follow, with clear objectives regarding sales processes, product positioning, and competitive analysis.

What are the 4 sales techniques? ›

4 Effective Sales Techniques That Always Work
  • Stop Talking, Start Listening.
  • Choose Connection Through Storytelling.
  • Know Your Common Queries and Objections.
  • Be Willing To Close the Sale.

What are 3 ideas to improve sales? ›

10 tips on how to increase sales for your small business
  • Ask questions and listen.
  • Showcase your full potential.
  • Assume the sale.
  • Stand out.
  • Tell your story visually.
  • Overcoming objections in sales.
  • Don't fear giving away too much upfront.
  • Understand what motivates your customers to buy.
Sep 20, 2022

What is the number 1 thing you must do in sales? ›

1: Understand what the buyer wants. Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it's about identifying the experience the buyer wants to have as they consider making a purchase in your market.

What are the 7 keys to success in sales? ›

There are seven key selling habits you must develop as a sales expert. They are prospecting, establishing rapport, identifying needs, presenting solutions, answering objections, closing the sale and getting resales and referrals.

What are the 7 key areas of sales? ›

The 7 key areas of selling that spell success
  • Prospecting. Prospecting is one of the most challenging parts of sales. ...
  • Building rapport. ...
  • Identifying needs. ...
  • Presenting. ...
  • Answering objections. ...
  • Closing the sale. ...
  • Getting resales and referrals.
Nov 6, 2018

What is six step sales strategy? ›

A typical sales process can be broken down into six distinct stages:
  1. Prospecting.
  2. Qualification.
  3. Approach.
  4. Presentation.
  5. Negotiation.
  6. Closure.
Sep 2, 2021

What are the three most commonly used sales strategies? ›

The Top 3 Selling Techniques--Which Is Best For Your Business?
  • Product Selling. Product selling is exactly what it sounds like: selling the advantages or features of a specific product or service. ...
  • Solution Selling. Solution selling goes beyond simply selling products or services. ...
  • Insight Selling.
Mar 1, 2017

What are the 4 S's in sales? ›

4S Framework: State, Structure, Solve, Sell.

What are the 4 A's in sales? ›

Description. The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness.

What are the 4 C's in sales? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

What are the 3 C's of effective sales? ›

Winners in the sales industry exhibit a set of key behaviors to boost their profits. These three processes are referred to as “connect, convince and collaborate.” Psychology is a big part of the sales process, with prospects wanting their feelings validated before they make a purchase.

How can a beginner improve sales? ›

With this in mind, here are 11 valuable sales tips for beginners.
  1. Think About Who You Should Be Selling to. ...
  2. Don't Think About Your Goals – Think About Your Customer's Goals. ...
  3. Sell Value, Not Specs. ...
  4. Don't Take Rejection Personally. ...
  5. Honesty Is the Best Policy. ...
  6. Research Is Key. ...
  7. Personalize Everything.
Apr 14, 2023

What makes sales successful? ›

A good salesperson has more to offer customers than an exciting pitch —they're enthusiastic individuals with resilience and they take the time to get to know their customers' needs, show empathy, and deal in a product in confidence.

What is the most important skill in sales? ›

Top 5 skills for a career in sales
  • Confidence.
  • Resilience.
  • Active listening.
  • Rapport building.
  • Entrepreneurial spirit.

How do you stay successful in sales? ›

Habits of successful salespeople
  1. Know what you're selling. ...
  2. Follow a repeatable process. ...
  3. Understand your buyer persona. ...
  4. Practice people skills. ...
  5. Follow up with customers. ...
  6. Look for customers everywhere. ...
  7. Be honest and stay positive. ...
  8. Be part of the team.
Feb 27, 2023

What are the top 10 success factors in selling? ›

  • 1) Use Social Proof.
  • 2) Start With Good Emotions.
  • 3) Give Them Something to Agree With.
  • 4) Build Scarcity.
  • 5) Give Them an Out.
  • 6) Use Personalised Pitches.
  • 7) Stroke their Ego.
  • 8) Let Them Sell Themselves.

What are the 5 C's for sales person? ›

In today's market environment, effective selling involves building trust through the use of five C's: conversation, curiosity, collaboration, customization and coaching.

What are the 3 A's in sales? ›

The Three A's of Sales:

The sales profession is not the issue itself; it is the attitude, approach, and activity that you have toward the sales process that impacts your understanding and experience of it.

What are the 6 P's in sales? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.

What is the rule of 6 in sales? ›

This is where “The Rule of 6” comes in. For every hour of effort it takes you to hire your next sales person, if they end up being a bad hire, it will take six times as long, and six times the effort expended, to terminate them.

What is sales strategy plan? ›

A sales strategy is a plan by an individual or a company to sell products or services to generate and increase revenue. It enables you to sell your products or services over and again successfully. This strategy is always tested, evaluated, and optimized to achieve the desired results.

How do I make a sales checklist? ›

Explore the sales process checklist
  1. Identify potential leads. ...
  2. Research and qualify leads. ...
  3. Schedule and conduct the initial meeting. ...
  4. Present product or service offerings. ...
  5. Address Objections. ...
  6. Close the deal. ...
  7. Follow up with the customer. ...
  8. Record details of the sale in CRM.
Apr 12, 2023

What are the 3 basic of strategy? ›

Strategic decision making within any organization takes place on three levels. The difference between the three levels of strategy in an organization is the level at which they operate in a business. The three levels are corporate level strategy, business level strategy, and functional strategy.

What are the four A's of sales in order? ›

The "four A's" of sales letters are attention, appeal, application, and action.

What are the 4 U's in marketing planning? ›

The 4 U's indicate four elements that produce powerful content: Useful, Urgent, Unique, and Ultra-Specific. Use them as a checklist for writing powerful headlines, evaluating your headlines and improve them.

What are 4 of the 6 steps of the sales process? ›

A typical sales process can be broken down into six distinct stages:
  • Prospecting.
  • Qualification.
  • Approach.
  • Presentation.
  • Negotiation.
  • Closure.
Sep 2, 2021

What are the 4 D's in sales? ›

The 4D Sales Model is created around four key disciplines Market, Process, People, and Tools, each with its sub-disciplines.

What are the 4 C's selling? ›

The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you'll have the chance to think about your product from a new perspective (the customer's) and that could be very good for business.

What is 4p strategy model? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What is 4 Ps in management? ›

The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s. As the marketing industry has evolved, other Ps have been identified: people, process, and physical evidence.

What are the 3 C's of marketing? ›

The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.

What is the 7 step sales process? ›

The selling process is the interaction between a salesperson and their potential buyer. There are seven common steps to the selling process: prospecting, preparation, approach, presentation, handling objections, closing and follow-up.

What are the 6 C's of a sales approach? ›

Remembering the six Cs of the sales approach -- confidence, credibility, contact, communication, customization, and collaboration -- will help you make a good impression when you contact your prospect for the first time.


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4. 7 Strategies To Grow Your Sales | Super Salesman | Dr Vivek Bindra
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